Turn Match FootageInto Winning Strategy.
Automated player tracking, court mapping, and tactical analysis from standard broadcast footage. No new hardware needed.
Court Coverage
The Sport
The World's Fastest Racquet Sport
“Most people think of badminton as a game you play in elementary school gym class or casually in your backyard. But what most people don't know is how much raw talent, speed, and years of training it takes to compete at the highest level.”
Badminton is the fastest racquet sport on earth. Elite players train from childhood, dedicating thousands of hours to footwork, reflexes, and tactical awareness — all in pursuit of becoming the best in the world. It demands explosive power, surgical precision, and the endurance to sustain rallies that push the human body to its limits.
500+ km/h
Fastest recorded smash speed — faster than any tennis serve in history
220M+
Active players worldwide — the 2nd most played sport on earth
Since 1992
Full Olympic medal sport with fierce international competition
176
BWF member nations with organized national training programs
Behind Every Great Player Is a Great Coach
Across the world, badminton academies train dozens — sometimes hundreds — of students at once. Coaches are the backbone of player development, but they're stretched thin. Reviewing match footage for every student, identifying patterns, and tailoring training plans is a full-time job on top of coaching itself. That's the gap we're here to close.
The Problem
Coaches Are Drowning in Unwatched Footage
45+ min
Average match length a coach must manually review
0
Automated analytics tools purpose-built for badminton
220M+
Active badminton players globally — massive underserved market
“Tennis has SwingVision. Football has Hudl. Basketball has Second Spectrum. Badminton — the world's 2nd most played sport — has nothing.”
What BadmintonIQ Delivers
From Raw Footage to Actionable Insights
Player Tracking
Automatically identify and track player positions throughout every rally using computer vision.
Shuttlecock Detection
Track shuttlecock trajectory frame-by-frame to map shot placement and rally flow.
Court Key Point Mapping
Detect and calibrate court boundaries for precise spatial analytics even across different camera setups.
Movement Heatmaps
Visualize where players spend the most time to identify positioning patterns and weaknesses.
Rally-by-Rally Breakdown
Auto-segment matches into individual rallies with tagged outcomes — skip straight to what matters.
Tactical Pattern Detection
Surface recurring serve-return patterns, favorite attacking zones, and shot distribution trends.
How It Works
Three Steps. Zero New Equipment.
Upload Your Match
Upload standard broadcast footage — the same aerial view used in every sanctioned match worldwide.
AI Analyzes Everything
Our models detect players, shuttlecock, and court geometry to map every rally in seconds.
Get Your Report
Receive movement heatmaps, shot placement charts, rally breakdowns, and tactical insights instantly.
Market Opportunity
A $3.4B Market With a Badminton-Sized Gap
The Opportunity
220M+
active players worldwide
176
BWF member nations
$3.4B
global sports analytics market (growing 25% YoY)
$0
currently spent on badminton-specific AI analytics
Competitive Landscape
SwingVision
Focus: Tennis only
✗ No badminton support
Hudl / Catapult
Focus: Team sports (football, basketball)
✗ No racket sport offering
Dartfish
Focus: General video analysis
✗ Manual annotation — not automated
PlaySight
Focus: Multi-sport smart courts
✗ Requires dedicated hardware installation
BadmintonIQ
USBadminton-native AI analytics
✓ Zero hardware · Broadcast footage · First-mover
Pricing
Built to Scale From Clubs to Federations
Coach
For individual coaches analyzing their players.
- 25 matches per month
- Basic heatmaps
- Rally tagging
- PDF report exports
Academy
For training academies and club programs.
- Unlimited matches
- Full analytics suite
- Multi-player comparison
- API access
- Priority support
Federation
For national federations and large organizations.
- White-label deployment
- Bulk video processing
- Dedicated onboarding
- SLA guarantee
- Custom integrations
FAQ
Questions We've Already Answered
Ready to Outsmart the Competition?
Join the waitlist for early access to BadmintonIQ.